Well, I made a vague illusion to loving polls in last week's post and I can't not explain myself can I? Essentially, it strikes me that polls can be used the same way that, for instance, Amazon use customer reviews.
Most people that visit a page about a product are already pre-sold on the idea of the product. So what we do is insert a poll into our lens that is a dressed up 'Is Product X excellent?'. Of course, most people visiting the page think it is, and tell you so on the poll.
Potential purchaser arrives at the page thinking that this product sounds not too bad. Then 'hey', not too far down the page, they find something that shows them that plenty of real people agree. Buying it sounds like an even better idea now, doesn't it? All those people can't be wrong. And 'hey #2', the person that wrote this page has left me a convenient way to go to Amazon (or eBay, etc) to buy it right now. That's helpful isn't it :)
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